![Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=425,format=auto/sites/default/files/styles/768x768/public/d8/images/canvas/2023/04/27/743764ab-0a63-4a60-876f-e3837c56a484_e124048f.jpg?itok=PehX6Lky&v=1682587519)
Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors
![Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors](https://img.i-scmp.com/cdn-cgi/image/fit=contain,width=1098,format=auto/sites/default/files/styles/1200x800/public/d8/images/canvas/2023/04/27/743764ab-0a63-4a60-876f-e3837c56a484_e124048f.jpg?itok=P5JDhAbe&v=1682587519)
Rolex Daytona prices surge after a new version debuted at Watches and Wonders: the Swiss luxury timepiece brand discontinued the old model – now it's outperforming the secondary market and competitors
![Paul Newman's 'Paul Newman' Rolex Daytona Sells For $17.8 Million, A Record For A Wristwatch At Auction Paul Newman's 'Paul Newman' Rolex Daytona Sells For $17.8 Million, A Record For A Wristwatch At Auction](https://blogs-images.forbes.com/hylabauer/files/2017/10/Paul-Newman-Rolex-Daytona.jpg)